Pdf Book- Consumer Behaviour By Leon G. Schiffman
PDF Book- Consumer Behaviour by Leon G. Schiffman
If you are looking for a comprehensive and up-to-date book on consumer behaviour, you might want to check out the PDF version of Consumer Behaviour by Leon G. Schiffman and his co-authors. This book explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of marketing strategies. It covers various topics such as market segmentation, buying decisions, consumer motivation, personality, attitudes, culture, social class, reference groups, family, and online consumer behaviour.
In this article, we will provide you with some information about the book, its authors, and where you can find the PDF version online.
pdf book- consumer behaviour by leon g. schiffman
About the Book
Consumer Behaviour is a well-known and widely used textbook in the field of marketing. It was first published in 1978 and has since been revised and updated several times. The latest edition is the 12th edition, which was published in 2019 by Pearson Education. The book has 18 chapters and 684 pages. It also includes numerous examples, cases, exercises, and online resources to enhance the learning experience.
The book is divided into six parts:
Part I: Consumers in the Marketplace
Part II: Consumers as Individuals
Part III: Consumers as Decision Makers
Part IV: Consumers and Subcultures
Part V: Consumers and Culture
Part VI: Consumer Behavior Outcomes and Issues
The book aims to provide a balanced and comprehensive coverage of the theoretical and empirical aspects of consumer behaviour. It also incorporates the latest research findings and trends in the field. The book is suitable for undergraduate and graduate students of marketing, as well as practitioners and researchers who want to gain a deeper understanding of consumer behaviour.
About the Authors
The book has three authors: Leon G. Schiffman, Joe Wisenblit, and Leslie Lazar Kanuk.
Leon G. Schiffman is a Professor Emeritus of Marketing and E-Commerce at the Peter J. Tobin College of Business at St. John's University in New York City. He has a Ph.D. in Marketing from Baruch College (City University of New York). He has taught consumer behaviour for over 30 years and has published more than 50 articles in academic journals. He is also a consultant for several companies and government agencies.
Joe Wisenblit is a Professor of Marketing at the Stillman School of Business at Seton Hall University in New Jersey. He has a Ph.D. in Marketing from Rutgers University. He has taught consumer behaviour for over 20 years and has published several articles in academic journals. He is also an active member of various professional associations and editorial boards.
Leslie Lazar Kanuk is a former Professor of Marketing at Baruch College (City University of New York). She has a Ph.D. in Marketing from New York University. She has taught consumer behaviour for over 25 years and has co-authored several books and articles on the subject. She is also a recipient of several awards for teaching excellence.
Where to Find the PDF Version Online
If you are interested in reading or downloading the PDF version of Consumer Behaviour by Leon G. Schiffman and his co-authors, you have several options online. Here are some of them:
You can visit the official website of Pearson Education , where you can find more information about the book, its features, contents, supplements, reviews, and sample chapters. You can also purchase or rent the e-textbook from this website.
You can visit the Internet Archive , where you can find a free PDF version of the fifth edition of the book from 1994. You can read it online or download it to your device.
You can visit Academia.edu , where you can find a free PDF version of the tenth edition of the book from 2010. You can read it online or download it to your device.
We hope that this article has helped you learn more about the PDF book- consumer behaviour by Leon G. Schiffman and his co-authors. If you have any questions or feedback, please feel free to contact us.